A content roadmap outlines your content creation, lead generation, and distribution strategies for the next 1 to 3 months. It helps you set clear goals for each piece of content, align them with the marketing funnel, identify priority channels, establish success metrics, and plan the content creation process—including authorship and scheduling. Here’s what the template includes:
- Content topics
- Buyer's journey
- Messaging pillars and angles
- ICP
- Marketing goals
- Lead capture, nurturing, and conversion methods
- Platforms for content distribution
And more..
At Zmist & Copy, we've been using this template for all of our projects and we're happy to share it with you.
We help you build a content strategy that knows exactly what to say, who to say it to, and why it matters.
