We start where most agencies don't bother — with your brand, your differentiation, your ICP — and build content from there. Not the other way around.
Real differentiation, strong value proposition, authentic content. We focus on what counts.
Know your audience
The broader your message, the less effective it becomes.
Find true value proposition
"I want to drive efficiency and enable change." Said nobody ever.
Differentiate
Blending in is a choice. So is standing out.
Cut the fluff
When there's more ChatGPT than you in your content, that's the problem.
Pursued his Ph.D in linguistics. Has a low tolerance for anything that “sounds right” but says nothing. Works at the intersection of content, SEO, and AI. Has a French bulldog, Grappa.
Believes marketing is just communication done right: say the right thing, at the right time, to the right person... and it changes everything. (Usually writing to ambient music or Twilight playlists. Don't judge.)
Started in teaching and translation. Now writes for B2B tech companies that want a point of view. Believes that every brand has something unique to offer. You just have to dig deep enough to find it.
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Built Zmist & Copy to solve the problem of copycat content. Raising a two-year-old. Turns out, running a company is the easier job. If she can negotiate a toddler out of a meltdown, she can negotiate anything.
Started writing to fund a trip to Italy. Nine years later, still here...just with fewer biathlon plans and more technical content. Likes to fall asleep to true crime videos. Apparently that's “batshit crazy,” as the internet says (ok, chill).
Splits her time between work and horses. Turns out, strategy works the same in both worlds direction, trust, no room for ambiguity. The difference? A horse will let you know right away when your strategy is wrong (usually from about 1.5 meters in the air :)). Not the same in marketing...
Kate Abrosymova · Founder @ Zmist & Copy
We "zmistify" your content to do exactly that.
