OUR MONTHLY NEWSLETTER

The Tilt: Content marketing without the SEO-first playbook

A lot of B2B tech companies start marketing the same way. They bring in an SEO agency and start publishing content. Pages go live but the pipeline doesn’t move. Because somewhere along the way, SEO became the head of content. And the job of content quietly moved from changing how buyers think to feeding algorithms.

But content marketing was never meant to work like that. The best content teams start with positioning, buyers, the problems worth solving, and the brand authority worth developing.

We’ve seen what happens when companies get this right.

This newsletter is where we share what we’ve learned building content programs for B2B tech companies. If you’re tired of content being run like an SEO factory, you’ll probably enjoy it.

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// WHAT YOU GET

Skip the painful trial and error

Everything you'll read comes from what we've tested and proven. Here's what you get each month:

// SAMPLE ISSUE

In today's newsletter:

One thing you need to fix before chasing AI attention
Tips to make LLMs recommend you
LLM Visibility Framework (how you get noticed by AI)
Free Content Roadmap Template to help you plan your content

LLMs have changed the way people search

Now, teams are rushing to adapt. Everyone's trying to "make it work" technically:
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✓ Schema markup
✓ FAQ sections and summaries
✓ Answer-first headings
✓ Brand citations in high-authority outlets

None of it works, though... if your foundation is weak.

All the schema markup and FAQ sections in the world won't help if your product lacks three critical elements:
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Specific target audience — Who is it for?
Strong positioning — What makes you different?
Clear messaging — Can people instantly understand what you do?

What tech teams learn the hard way, we send in one email

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"What stood out most was their ability to combine strategic thinking with sharp, high-impact copy. They didn’t just write nice words — they truly understood our business, our buyers, and how to position us in a way that feels both clear and competitive. That mix of clarity, depth, and execution is rare."

Andrew Burak · CEO & Founder at Relevant Software

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We share the hard-earned content marketing lessons for B2B tech companies.

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The Tilt: Content marketing without the SEO-first playbook

Skip the painful trial and error

What tech teams learn the hard way, we send in one email

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Join a monthly newsletter built for CEOs and marketers who want results