B2B Content Marketing Blog

A place where we share the lessons from our experience helping tech companies grow by writing great content. Have a look around.

How to Write Case Studies: 5 Best Practices for Software Development Companies and a Template

Case studies are a no-brainer. Challenge. Solution. Result. Customer testimonial. Many writers get so focused on following this structure that they forget about the substance. Impactful case studies are more than just structure. They are compelling, relatable, and useful. They create the needed perceptions about the company in the minds of the readers. Read on to learn how to write an impactful case study.

July 3, 2024
By
Olesya Paskhalna
AI Prompts Any Content Strategist Needs to Bookmark

If you’re a content strategist who wants to speed up work, discover our list of AI prompts for market research, understanding of the target audience, product messaging, and keyword ideas.

June 3, 2024
By
Julia Kostik
How to Repurpose Content: A Must-Use Tactic for Marketing Teams

Content repurposing and recycling have a lot in common. Both strategies involve taking existing content and transforming it to serve a new purpose. This way you can produce less content and get better results. Find out all you want to know about content repurposing in this blog article.

May 6, 2024
By
Diana Bashta
How to Sell AI Implementation Services: 5 Main Mistakes to Avoid and a Strategy to Follow

Are you still selling PHP developers while AI is capturing the world? Businesses want to integrate AI. Software development agencies have to react quickly by creating compelling offers to attract the leads. But when everyone offers the same thing, it’s difficult to stand out from the crowd.

April 6, 2024
By
Olesya Paskhalna
What is Zmist & Copy?

Hey there – I’m Kateryna Abrosymova, the founder of Zmist & Copy. I'm here to tell you who I am and why I created this company. 

March 9, 2024
By
Kateryna Abrosymova
Can You Produce Content With ChatGPT? Well Yes, But…

Can you replace writers with ChatGPT? Eventually, but you will still have to guide it. In this article, we’re going to talk about how you can produce content using ChatGPT, showcasing some tried and tested prompts and approaches. We also cover one experimental approach that promises to turn ChatGPT into a real human.

February 27, 2024
By
Yuriy Bilokobylskiy
How to Interview Subject Matter Experts for Thought Leadership Content: 6 Best Practices

Here's the thing – not every writer knows how to do interviews. Asking the right questions, getting the conversation going, and then turning this all into something insightful takes skill. In this article, we'll lay out the main principles of interviewing and give you a checklist to help you handle even the trickiest topics.

February 27, 2024
By
Olesya Paskhalna
How to Sell 4 Disparate Offers to 2 Different Audiences on One Page

The golden rule of copywriting is to target one audience with one message. But what if you can't? Discover how we broke the golden rule and why we did it.

February 27, 2024
By
Diana Bashta