SERVICE: STRATEGY

Become the default choice

Build a content strategy around what you want to own

Create a strategy that makes you visible to the right buyers and turns content into a growth channel.

Territory

POV

Buyer journey

Channels

Roadmap

OKRs

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// STRATEGY_SERVICES

What’s included in our content strategy service?

[01]

Find your territory

→ Figure out the space you can own

We look at your strengths, your market, your competitors, and the opportunities in your category to find the space where you can become the default choice.

OUTCOME:

Positioning territory defined

[02]

Understand the buyer

→ Know how your buyers choose

We research what shapes your customers’ decisions and define what they need at each stage of the journey, from discovering a problem to evaluating solutions and making a choice.

OUTCOME:

Buyer journey + messages your audience needs at every stage

[03]

Build your point of view

→ Differentiate your content

We develop original frameworks and perspectives that give your brand something distinctive to say. We identify the conversations you should lead, and the assumptions you can challenge.

OUTCOME:

A distinctive point of view

[04]

Define what to publish

→ Build your content system

We define the keywords, clusters, topics, and formats for the first three months of content marketing. Each content idea is designed to move buyers toward a decision.

OUTCOME:

3-months content roadmap

[05]

Become visible

→ Choose your channels

We decide where and how your content should show up, from Google and AI search to LinkedIn and other channels. The goal is to build visibility and engagement.

OUTCOME:

Distribution strategy

Become visible across Google and AI search

Content strategy with POVs, angles, themes, funnel, topics, OKRs and more.

[06]

Make content perform

→ Build a lead generation pipeline

We define OKRs and come up with the right offers, CTAs, lead capture mechanisms, and conversion paths so content contributes to growth.

OUTCOME:

Every piece of content is tied to a specific goal

// OUR_WORK

Results we're proud to share

Check out our latest case studies.

60-66%

One rates vs 30% B2B average

1LIMS launched a newsletter with 66% open rate

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42%

Increase in brand traffic

How Modeso built predictable enterprise inbound in Switzerland

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20+

Monthly MQL within the first 3 months

Eleken’s SaaS focus generates organic pipeline within 3 months

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// RELATED_SERVICES

Strategy is one part of how we build your content engine

Our Content Program is a monthly retainer that includes three workstreams: strategy, content, and operations. Strategy sets the direction. Content turns it into assets. Operations keeps the system running.

Content

We create content that builds brand authority helping you earn trust and survive algorithm updates.

✓ Website copy

✓ Case studies

✓ Expert-led content

✓ Newsletters

✓ Content repurposing

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Operations

We build content workflows that help you manage your content production and keep progress in track.

✓ Content operations setup

✓ AI content systems

✓ Content management

✓ Results tracking

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Become the default choice

What’s included in our content strategy service?

Find your territory

Understand the buyer

Build your point of view

Define what to publish

Become visible

Make content perform

Results we're proud to share

Strategy is one part of how we build your content engine

Ready to become the default choice?