Overview

Not all customers are created equal. Some will be the perfect fit for your business, while others may drain your resources without real results. So, how do you identify and prioritize your ideal market segments?

This template helps you define and analyze your most valuable customers using six key characteristics:

1. Budget Fit
2. Value Fit
3. Time Fit
4. Niche Fit
5. Geography Fit
6. Relationship Fit

By working through these sections, you’ll gain clarity on who you should be targeting, allowing you to refine your messaging and optimize your marketing efforts.

Don’t waste time on the wrong audience. Download this template now and start attracting the customers who truly matter!

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