A 30-minute live session to challenge your positioning, find what makes your product different, and rewrite your hero. You'll leave with new hero copy and recommendations for the rest of your homepage.
Matteo Forte · CEO, Switch
We talk about what your product does, who it is for, and how it is different. Then we get to work on your homepage hero.
In an Italian bar, the same espresso costs less when you drink it standing at the counter and more when you sit down at a table. Al Banco works the same way. You choose whether to keep the conversation private or make it public.
Public session for €0
Work on your homepage without putting your positioning conversation in the public eye.
Private session for €299
For founders who want to work on their positioning without making the conversation public.
Al Banco is for founders of B2B SaaS, software, and AI companies who know their product inside out but struggle to explain what makes it different and why people need to buy it.
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I'm Kateryna Abrosymova, founder and CEO of Zmist & Copy, a content marketing agency that helps B2B tech companies stand out, get found, and bring in more of the right customers. I work with founders to clarify their positioning, sharpen their messaging, and turn technical expertise into content that supports growth. Al Banco is my way of tackling one of the hardest parts of that work: the homepage hero. It's the first thing visitors see, yet the hardest thing for founders to get right.
From positioning to execution, we define what makes your company different and turn it into a content program that builds brand authority, attracts the right buyers, and generates inbound pipeline.
Want to get roasted? Let's do it!
Questions founders ask before we start.
Bring your current homepage and be ready to talk about your product, your customers, and why they choose you. The most useful answers come from a conversations, not a prepared pitch.
No. The focus is your homepage hero: the headline and supporting copy that establish what you do and why it matters. You'll also receive recommendations for the rest of the page, but a complete homepage rewrite isn't included.
You'll receive the new hero, the recommendations, and the session recording so you can review the ideas and decide what to implement.
Private sessions cost €299 and aren't published. Free sessions are recorded and edited for public release as Al Banco episodes. We'll agree on the public format and publishing arrangements before the session.
If the session reveals a bigger positioning challenge, we can discuss what a more comprehensive engagement with Zmist & Copy might look like. There's no obligation to continue.
Book a short introductory call first. We'll talk about your company, your product, and what you'd like to improve on your homepage. This helps me understand your business before we dive into the copy.
We'll also use the call to find a time for your 30-minute Al Banco session.
We'll work on it together, exploring different angles until we find a direction that feels right. The session gives you a strong starting point, not a finished positioning strategy.
