VPN provider scaled content 4X to achieve 370K in organic traffic
Our client is a high-speed VPN service trusted by over 48 million users worldwide. It offers secure internet access with servers spanning more than 60 countries.
For a B2C product like this, traffic isn’t just a vanity metric. Traffic = revenue. So the faster you can produce content, the faster you can grow. The catch? Scaling content usually means adding writers, editors, and managers… unless you build a smarter system instead.
That’s exactly what we did.
Our collaboration with this client started back in 2022, when Zmist & Copy (formerly Kaiiax) helped the company build a content strategy, workflow, and a way to make sure every piece of content met top-notch standards, all while managing a demanding production schedule. The company grew from 10K to 180K organic traffic and doubled sales from their website.
From January to September 2025, we boosted VeePN’s content output from 20 to 80 publications per month (a 4× increase) — all with the same two writers and the same budget.
And as production scaled, results scaled with it:
We developed internal AI chatbots that support writers at every stage — from writing a draft to self-editing. The chatbots contain knowledge about the product, its value proposition and differentiators, and allow writers to create on-brand content fast.
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In addition to the GPTs, we also developed a knowledge base & SOPs – a comprehensive internal guide for writers on how to write with ChatGPT. It includes:
We asked our client's writers to evaluate the AI chatbot and our GPT writing guide. Their feedback:
We use this GPT bot all the time. It does speed your writing considerably and without serious quality flaws. On top of that, the bot "remembers" all the key features and strength of the product, so we don't have to give the context for the pitch text every single new blog article. Also, the bot helps writing landing pages, so it always has a job to do and it does it well!
Yevhen
“To speak frankly, I didn't have any systematic knowledge of prompting AI to write content before. I just tried to provide clear and straightforward requests. The guide helped to structure the process of brainstorming the outline and iterating the drafts. It helped me come up with stronger article drafts and speed up writing process.”
Ivan
Based on our content strategy, we develop a monthly content calendar that outlines the topics to cover, sets publishing deadlines, and prioritizes tasks.
“They managed the project very well, delivering everything on time and being highly responsive to our needs. For example, they quickly adapt to market changes—when a news event impacted our niche, the team reacted promptly and created content on the same day.“ – Head Of Product
Our content workflow includes such stages as
Direction → SEO requirements → Scheduled → Writing → In review → Illustrations → SEO control → Ready for publishing → Published
We use tools like Jira to organize tasks, assign roles, track progress, and manage deadlines. We also keep an eye on how much time the team spends on different tasks, like creating new content or making updates, so we can spot any inefficiencies and improve productivity.
We produce about 80 new pieces of content each month. Each piece comes with a detailed brief that outlines the key messages, goals, ideas, and references. These briefs help writers speed up the research process, explain how the product fits in, and offer creative ideas to make each article stand out.
As writers draft articles based on the provided guidelines, our editor fine-tunes the content to ensure it meets quality standards, matches the brand voice, and resonates with the target audience.
Each month, we create detailed content reports to track our progress, including metrics like total transactions, blog-driven purchases, published articles, top-performing pieces, and organic growth. By analyzing the performance of existing content, we refine our strategy and identify articles that need optimization.
When we started working with the VPN provider in 2022, their blog’s organic traffic stood at about 10,000 monthly visitors. Fast forward to 2025, and that number has grown to an impressive 370,000 monthly visitors, with major growth happening in 2025. With a great team and operations in place, our client can now produce content at scale without sacrificing quality.
"We consistently achieve year-over-year growth in organic traffic, reflecting the effectiveness of our efforts."
While others argue whether “AI content works” or “Will AI replace writers?” we made it work (because AI didn’t replace writers; it empowered them). Scaling isn’t about hiring more hands. It’s about better systems. VeePN achieved its highest-ever traffic and conversions, proving that with the right workflow, automation + human expertise can multiply results.
You can team up with us to define your positioning, build a content strategy and operations, or create copy and content. We want your audience to not just notice you but to actively seek you out, waiting to hear what you have to say next.
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