Stop giving your writers impossible briefs. Start giving them this.
The same template we use to write copy for software companies. It gives writers everything they need to understand how to write winning copy:
- WHO exactly they're talking to (not "developers" but "senior DevOps engineers at growing startups who are tired of deployment failures at 2 AM")
- WHAT problem you solve that matters to them (not "streamline workflows" but "stop deployment disasters that wake you up at night")
- WHY you're different from alternatives (not "innovative platform" but "the only DevOps tool that prevents rollback failures without requiring a dedicated engineer")
- PROOF that you actually deliver (not vague claims but "reduced deployment failures by 89% for 200+ teams")
What's inside?
The Messaging One-Pager Template includes:
- Audience snapshot section
- Positioning statement
- Key messaging pillars
- Core benefits
- Case studies, metrics, and testimonials that build credibility
- Tone & voice guidelines
- Common objections and responses
- Red flags to avoid
- Messaging samples
- Usage notes
Bonus: fill-in-the-blank examples
Real examples to show exactly how to complete each section.
This template helps you:
Stop the cycle of bad brief → bad copy → fire writer → repeat
Give writers what they need to create compelling, differentiated messaging
Build a messaging foundation you can use across all marketing
Save time by doing the strategic thinking once, then applying it everywhere
Get better results from the same writers you already have
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